Marking HMD on social media
Join in the conversation about Holocaust Memorial Day (HMD) on social media by sharing how you will mark HMD and posting photos of your HMD activity. You can also download HMD graphics, videos and post templates to share with your followers and help raise awareness.
The Duke and Duchess of Cambridge share a photo of their candle for the Light the Darkness national moment
Tag and follow us
If you take part in the Light the darkness national moment, join the conversation online by sharing a photo of your candle or your organisation’s building lit up in purple. Be sure to tag us:
X: HMD_UK
Facebook: HMD.UK
Instagram: holocaustmemorialdaytrust
Youtube: HMD_UK
LinkedIn: linkedin.com/company/hmd-uk
Follow us on X, Facebook and Instagram, and share our content to enable more people to learn about the Holocaust, Nazi persecution of other groups and more recent genocides in Cambodia, Rwanda, Bosnia and Darfur.
HMD post templates and images
Use our suggested wording for social media posts – you can download templates below.
Download social media post templates
If you are looking for suitable images to use on social media with your tweets and posts, take a look at the images available to download in our resources hub.
Social media can be a fantastic way of raising awareness of HMD, but must be used carefully. Please ensure that your use of social media is sensitive and respectful at all times, including your use of images. For more information, please refer to our guidance on the use of images.
HMD hashtags
Bring HMD to the attention of the online community by using our hashtags when you post about HMD.
Use the hashtags below to get your tweets seen by more people:
#HolocaustMemorialDay
#HMD2024
#LightTheDarkness
HMD social media graphics
Our range of different graphics help you demonstrate your participation in HMD.
Download graphics for X Download graphics for Facebook Download graphics for Instagram Welsh language graphics
Downloadable videos and GIF
Download our HMD and Light the darkness films to share on social media
Download Light the Darkness film
Download our flickering candle GIF to Light the darkness to raise awareness of the national moment on social media.
Download flickering candle GIF
HMD Facebook frame
Show that you support HMD by using our frame on Facebook. Follow these guidelines on how to add a frame on Facebook, searching ‘HMD’ to find our frame.